Real Estate Video: Formats and Shoot Planning
By 96Hz Agency
Published
Property video can show how rooms connect, the surrounding area and the use of a space.
Property video can show how rooms connect, the surrounding area and the use of a space. Choose a walkthrough, drone sequence, lifestyle film or virtual tour to match the listing.
Choose the format by the buyer’s question
FormatWhat it showsWhat to prepareWalkthroughRoom layout and movement through the propertyAccess, lighting and a route through the roomsDrone sequenceBuilding scale and surroundingsFlight feasibility and required permissionsLifestyle filmHow the space can be usedTalent, styling and a shot listVirtual tourA viewer-controlled explorationCapture method and a hosting or viewing plan
Walkthroughs: make the layout understandable
Plan a route from the entrance through the main rooms. Use stable movement and enough time for viewers to understand the connections. Check daylight at the planned shoot time and add lighting when needed. Avoid lenses or edits that misrepresent proportions.
Drone: show the location in context
Aerial footage can show the building, access roads and surrounding area. Include it when this information matters to the listing. Confirm flight conditions and permissions with the operator before promising an aerial shot. Do not present a drone view as the exact view from an apartment unless it has been checked.
Lifestyle: show a use of the space
Cooking, working or relaxing scenes can help explain a room’s function. Agree on casting, styling and what is staged. Keep amenities and features consistent with the actual property.
Virtual tours and off-plan projects
A virtual tour lets viewers choose where to look. Confirm how it will be hosted and viewed before capture. For unbuilt properties, label CGI or architectural visualizations clearly and distinguish them from footage of the current site.
Plan the shoot
- Confirm the property address, access contact and areas available to film.
- Prepare rooms, windows, lighting and any styling.
- List the features that must be shown accurately.
- Agree on voiceover, music, captions and on-screen labels.
- Plan shorter social edits and a fuller tour if both are needed.
- End with the next step: contact, listing details or a viewing request.
Choose distribution and measure inquiries
Use the channels where the intended buyers look for listings. Confirm each channel’s formats and upload limits before export. Track viewing requests and qualified inquiries alongside views and watch time. A video does not by itself establish why a property sold or at what price.
What affects the quote?
Cost depends on the number of properties, shoot days, travel, drone work, talent, graphics and delivery versions. Compare quotes on the same scope and confirm rights, review rounds and additional costs.
What should the final review check?
Check room names, location labels, contact information and the accuracy of claims about the property. Confirm approval of any staged scene or CGI label before publication.