Brief and creative development
Audience, campaign objective, core message, concept, script, and visual direction.
TVC Production Services in Hanoi, Vietnam
End-to-end TVC production services in Hanoi—from concept and script to filming, post-production and delivery. View published work and share your brief.
End-to-end TVC production services
We scope each TVC around the campaign objective, audience, core message, intended channels, schedule, and deliverables. The agreed scope can cover:
Pre-production
Production plan, locations, contributors or casting, shot planning, schedule, and crew requirements.
Production
Filming, lighting, camera, and sound organised around the approved brief and production plan.
Post-production and delivery
Editing, colour, sound, review rounds, and agreed broadcast, digital, or social versions.
What shapes a TVC quotation
A useful quotation follows a clearly defined brief and scope. These are the main production decisions that need to be named before cost and schedule can be confirmed.
Creative development
Concept routes, script development, storyboards, visual references, and the approval work required before filming.
Production requirements
Filming days, locations, contributors or casting, art direction, crew, equipment, logistics, and permissions named in the brief.
Post-production and versions
Edit complexity, colour, sound, graphics, captions, language versions, aspect ratios, cutdowns, and agreed review rounds.
Usage and schedule
Channels, territories and usage periods for music, talent, footage or licensed assets, plus the confirmed production and delivery schedule.
What to include in a TVC brief
- Campaign objective, intended audience, and the action or understanding the film should support
- Core message, product or service facts, required claims, and brand or legal review constraints
- Publishing channels, territories, usage period, aspect ratios, durations, and language or caption needs
- Preferred schedule, locations, contributors or casting, available products, references, and brand assets
- Required master files, cutdowns, delivery formats, review owner, approval path, and deadline
- Whether raw footage, project files, music licensing, talent usage, or extended storage must be included
If some details are unknown, mark them as open decisions. That is more useful than treating an assumption as an approved requirement.
TVC production questions
What determines the cost of TVC production?
Cost is scoped after the creative work, filming days, locations, contributors or casting, crew and equipment, art direction, post-production, delivery versions, review rounds, usage rights, and deadline are confirmed. A quotation should list those inclusions and exclusions instead of relying on one universal package price.
How long does it take to produce a TVC?
The schedule depends on concept and script approval, preparation, location and contributor availability, filming, post-production complexity, review rounds, and the delivery versions. The production schedule is confirmed against those dependencies in the approved brief rather than promised as one fixed duration.
How is a TVC different from a corporate video?
A TVC is usually organised around a campaign message, product or offer and the channels where the ad will run. A corporate video may explain the company, people, operations, recruitment, a case study, or a business story. Choose the format based on the communication objective, audience, and distribution plan—not the label or duration alone.
What should a TVC brief include?
Include the objective, audience, core message and verified product facts, required channels and versions, timing, locations, contributors or casting, references and available brand assets, approval owner, legal or brand constraints, usage requirements, and the files that must be delivered. Unknown details can be marked as open decisions.
How are deliverables, review rounds, and usage rights agreed?
The scope and quotation should name every master, cutdown, aspect ratio, caption or language version, review round, and final file. They should also state whether raw footage or project files are included and define the channels, territories, and usage periods for music, talent, footage, and other licensed assets.
Published TVC projects
bb.q Chicken — Social Film Series
bb.q Chicken Vietnam
Rather than stretching one idea into repeated cutdowns, each film gets its own compact situation and punchline. A consistent restaurant world, close food detail and short runtimes keep the set recognisable as one series while allowing every story to stand on its own.
Đóng Stress - Mở Strong
T-Matsuoka Medical Center
In Vietnamese, the film follows an office team under pressure: a manager asks for ideas to be reworked, messages pile up, and a young employee is overwhelmed by notifications. Later scenes cut to a CT scanner and to the team gathered around an executive holding a certificate, before a closing line about health and the medical centre. The title “Đóng Stress – Mở Strong” frames the check-up as a way to shut off stress and open strength.
Join Our Club - Wake Up The Champion
Greenfield Dental
Under the line “Wake Up The Champion”, this TVC follows students in school uniform: a girl in a chemistry lab, a boy spinning a basketball, another studying with headphones, a drummer in a spotlight and a student receiving a certificate. On-screen words such as “Precise” and “The spotlight is yours” mark each passion before the film cuts to the three friends smiling in Greenfield's dental chairs. It runs about two minutes with a music track and no spoken dialogue.
A Gleaming Miracle
Greenfield Dental
Set at a Christmas dinner, the film contrasts “Last Christmas” — an older man resting his hand on his cheek and a woman eating carefully — with “This Christmas”, where the whole family toasts, laughs, eats freely and opens presents by the fireplace. Cutaways show a Greenfield consultant on the phone and a family photo, tying the change to the clinic. It runs under two minutes with music and on-screen titles rather than dialogue.
Golden Heart Prime TVC
Golden Heart Prime
The voice-over starts with middle-aged people who still carry their family’s worries while blood fats, blood pressure and blood sugar quietly attack, and names three main risk factors for heart disease and stroke. It then presents Golden Heart Prime’s four-layer formula: hawthorn and red yeast rice for the heart, CoQ10, NMN, glutathione and ALA for cell energy, rutin and vitamin C for microvessels, and piperine with zinc for absorption and metabolism. Live-action family scenes are combined with 3D bloodstream and heart animation and a product shot.
Kitview - Cloud Dental Records, Reimagined
Kitview
The film contrasts a busy clinic where assistants juggle cameras and memory cards with a workflow where a patient’s photos appear instantly on a large screen. The dentist navigates from a phone, patient information follows from room to room, remote consultations show the same images, and work continues from office computer to waiting-room tablet. Patients can review their photos and notes at home. This version is dubbed in Vietnamese and runs about two minutes.
bb.q Chicken I-TVC
bb.q chicken
Friends celebrate a birthday around a table of fried chicken with party hats, a lit candle and a mascot bringing the cake. On-screen text presents the offer — 10% off the bill for birthdays in the month — asks guests to review on Google Maps, and closes on “a special occasion for a special person”. A birthday greeting opens the film in Korean and English, and it runs about 51 seconds.
Family Gleam - Tết TVC
Greenfield Dental
Narrated in Vietnamese, the film opens on the bustle before Tết, when people are so busy that they spend less time looking after themselves. Scenes show a clinic consultant, a family photo and a phone call, parents looking at a tablet together, a dental nurse at work and homes decorated for the new year. It ends by inviting viewers to bring their loved ones for dental care under the Family Gleam name, so that the season brings care and smiles to the family.
Plan your TVC production
Share the audience, campaign objective, intended channels, deadline, and required deliverables so the team can prepare a scope-based quotation.