Brief and creative development
Audience, campaign objective, core message, concept, script, and visual direction.
TVC Production Services in Hanoi, Vietnam
End-to-end TVC production services in Hanoi—from concept and script to filming, post-production and delivery. View published work and share your brief.
End-to-end TVC production services
We scope each TVC around the campaign objective, audience, core message, intended channels, schedule, and deliverables. The agreed scope can cover:
Pre-production
Production plan, locations, contributors or casting, shot planning, schedule, and crew requirements.
Production
Filming, lighting, camera, and sound organised around the approved brief and production plan.
Post-production and delivery
Editing, colour, sound, review rounds, and agreed broadcast, digital, or social versions.
What shapes a TVC quotation
A useful quotation follows a clearly defined brief and scope. These are the main production decisions that need to be named before cost and schedule can be confirmed.
Creative development
Concept routes, script development, storyboards, visual references, and the approval work required before filming.
Production requirements
Filming days, locations, contributors or casting, art direction, crew, equipment, logistics, and permissions named in the brief.
Post-production and versions
Edit complexity, colour, sound, graphics, captions, language versions, aspect ratios, cutdowns, and agreed review rounds.
Usage and schedule
Channels, territories and usage periods for music, talent, footage or licensed assets, plus the confirmed production and delivery schedule.
What to include in a TVC brief
- Campaign objective, intended audience, and the action or understanding the film should support
- Core message, product or service facts, required claims, and brand or legal review constraints
- Publishing channels, territories, usage period, aspect ratios, durations, and language or caption needs
- Preferred schedule, locations, contributors or casting, available products, references, and brand assets
- Required master files, cutdowns, delivery formats, review owner, approval path, and deadline
- Whether raw footage, project files, music licensing, talent usage, or extended storage must be included
If some details are unknown, mark them as open decisions. That is more useful than treating an assumption as an approved requirement.
TVC production questions
What determines the cost of TVC production?
Cost is scoped after the creative work, filming days, locations, contributors or casting, crew and equipment, art direction, post-production, delivery versions, review rounds, usage rights, and deadline are confirmed. A quotation should list those inclusions and exclusions instead of relying on one universal package price.
How long does it take to produce a TVC?
The schedule depends on concept and script approval, preparation, location and contributor availability, filming, post-production complexity, review rounds, and the delivery versions. The production schedule is confirmed against those dependencies in the approved brief rather than promised as one fixed duration.
How is a TVC different from a corporate video?
A TVC is usually organised around a campaign message, product or offer and the channels where the ad will run. A corporate video may explain the company, people, operations, recruitment, a case study, or a business story. Choose the format based on the communication objective, audience, and distribution plan—not the label or duration alone.
What should a TVC brief include?
Include the objective, audience, core message and verified product facts, required channels and versions, timing, locations, contributors or casting, references and available brand assets, approval owner, legal or brand constraints, usage requirements, and the files that must be delivered. Unknown details can be marked as open decisions.
How are deliverables, review rounds, and usage rights agreed?
The scope and quotation should name every master, cutdown, aspect ratio, caption or language version, review round, and final file. They should also state whether raw footage or project files are included and define the channels, territories, and usage periods for music, talent, footage, and other licensed assets.
Published TVC projects
bb.q Chicken — Social Film Series
bb.q Chicken Vietnam
Rather than stretching one idea into repeated cutdowns, each film gets its own compact situation and punchline. A consistent restaurant world, close food detail and short runtimes keep the set recognisable as one series while allowing every story to stand on its own.
Đóng Stress - Mở Strong
T-Matsuoka Medical Center
The campaign follows three characters in different everyday situations.
Join Our Club - Wake Up The Champion
Greenfield Dental
The campaign brings together basketball, science and music scenes.
A Gleaming Miracle
Greenfield Dental
“A Gleaming Miracle” tells a family story during Christmas.
Golden Heart Prime TVC
Golden Heart Prime
A campaign film introducing Golden Heart Prime.
Kitview - Cloud Dental Records, Reimagined
Kitview
Filmed in a dental clinic, the TVC presents Kitview through the work of doctors and clinic staff.
bb.q Chicken I-TVC
bb.q chicken
A birthday video for bb.q Chicken.
Family Gleam - Tết TVC
Greenfield Dental
“Family Gleam” focuses on time spent together as a family.
Plan your TVC production
Share the audience, campaign objective, intended channels, deadline, and required deliverables so the team can prepare a scope-based quotation.