How Should a Small Business Start Using Video?
By 9,6hz Agency
Published
Updated
A small business can start with a video that answers a common customer question.
Does a Small Brand Need to Make Videos or Wait Until It Grows?
A small business can start with a video that answers a common customer question. Test an introduction or product demonstration before commissioning a larger series.
Which Need Should You Start With?
Big brands already have recognition. People know their name, their products, their reputation. Small brands do not have that luxury — and that is exactly why video is so powerful for them:
- Introduction: show what the business does and whom it serves.
- Your product has not earned trust yet — Video shows real people, real results, real proof
- You are competing with bigger budgets — Video levels the playing field on social media
- You need to explain your value fast — A 60-second video says more than a 2,000-word page
What Types of Video Should Small Brands Start With?
Video Type Purpose Priority Brand intro videoTell people who you are and what you doDepends on the goal Product/service demoShow your offering in actionDepends on the goal Customer testimonialBuild trust through social proofHigh priority Social media clipsBuild awareness and engagementOngoing Behind-the-scenesHumanize your brandNice to have
A Content Batch to Discuss
One professional shoot day that produces:
- A 60-90 second brand intro video
- 3-5 social media clips (15-30 seconds each)
- Behind-the-scenes content for social stories
Two shoot days plus comprehensive post-production:
- Brand video (2-3 minutes)
- Product/service demo video
- 2-3 customer testimonials
- 10+ social media clips
- Vertical and horizontal versions
Plan Reusable Footage
- Plan for repurposing — One shoot should yield 10-20 pieces of content
- Start with your strongest story — What makes your brand unique?
- Invest in quality over quantity — One great video beats ten mediocre ones
- Use video across all channels — Website, social media, email, presentations
Choose a Starting Scope
- Building brand recognition on social media
- Converting website visitors with product demos
- Earning trust through testimonial videos
- Getting found through YouTube and video SEO
Share your goal, schedule and required deliverables to discuss a production plan. Contact 9,6Hz Agency
These deliverable groups are discussion options, not priced packages or quantity commitments. Agree on the video count and shoot days after the shot list.