Tyler Nguyen

Founder & Creative Director

Leads brand films, TVCs and documentary content for healthcare, finance, F&B, technology and gaming brands — from strategy and treatment to the final grade.

Founder and Creative Director of 96Hz Agency. Tyler sets the studio’s creative vision and production standards across TVCs, brand films and documentary content for healthcare, finance, F&B, technology and gaming brands.

I came to filmmaking from finance. Studying at the Banking Academy left me with a habit that still shapes how we work: every film has to earn its place in a client’s business — a clear objective, a clear audience, and a budget that shows on screen.

I learned production inside brands rather than around them. At Shopee, ShopeeFood, Foody and the MED247 clinic chain, and since 2022 as video producer for Greenfield Dental, I made TVCs, campaign films and patient stories from the brand side of the table — where content is briefed, approved and judged on results.

In 2025 I founded 96Hz Agency to bring that brand-side understanding to a dedicated production studio. Creative, production and post-production sit under one roof, led by the same people from the first brief to the final grade. We have produced for Greenfield Dental, Nura, T-Matsuoka, Kitview, bb.q Chicken, Mobile Legends: Bang Bang, Vietcombank, Techcombank, VPBank and FPT, and work we have made has reached more than two billion views across platforms.

We are building 96Hz into the production partner brands in Vietnam and the region call when the story matters.

That means holding every project to international craft standards — considered treatments, cinema-grade image and sound, a disciplined edit and grade — while keeping the accountability of an in-house team: one creative lead from brief to delivery, senior people on set, and review rounds and timelines agreed before a frame is shot.

Our focus is long-term partnerships across healthcare, finance, F&B, technology and gaming: campaigns, brand films and documentary series that build a brand’s credibility over years, not just a single launch.

Expertise

Credited work

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